Meta0-1AI patternsFramework
An AI-native text editor framework that saved 100K+ hours and drove 70% engagement
An AI framework that embedded writing assistance directly into Meta’s internal tools, becoming a core part of how employees work.
- Delivery Hero0-1
Stamp Card mechanics that drove 77% participation and 26% more orders
Introducing a new loyalty programme across 12 markets forming habits that rewarded users for others they were already making.
- Setel (PETRONAS)0-1Design system
Launching PETRONAS Setel Lite to reach users the main app left behind
A lightweight app built from scratch to bring PETRONAS customers with older devices into the Setel ecosystem, hitting 10K downloads in its first month.
- MetaRedesignAI patterns
An AI-native docs redesign that saved ~1.3M hours a year and adopted ~70% CVR on tech docs
A reimagined internal documentation platform built around AI, making technical docs faster to navigate and easier to trust across Meta.
- Setel (PETRONAS)Optimisation
Designing around a hardware constraint that was blocking users from fuelling
A design solution to a hardware problem that prevented users to access the fuelling flow entirely.
- Delivery HeroOptimisation
A checkout redesign that lifted engagement by 25% and rewards participation by 17%
Enhancing the checkout UX to surface rewards at the right moment, removing friction between earning and spending across the loyalty ecosystem.